Discovery Cube
Macroverse Project
Designing the digital layer of an exhibit built around play, exploration, and character development.
Sujin’s NOTEBOOK
MOTTO
Designing experiences for culture-driven brands and the communities that power them.
CASE STUDIES
Discovery Cube
Naraka: Bladepoint
Lobby UI
Adapting an Eastern-designed game interface for Western player expectations.
New York University
Content Calendar
How do you plan a content calendar for content you can’t plan?
ABOUT ME
The kid who asked too many questions grew up.
Hello! I’m Sujin, a UI/UX designer and researcher who has always been a little too curious for her own good.
It started with too many questions.
I was the kid falling down internet rabbit holes, talking to strangers, and asking “why?” one too many times. Somewhere along the way, curiosity stopped getting me in trouble and started getting me a career.
Then I started seeing the world differently.
As a Korean American and former NCAA fencer, I spent years traveling across the country and around the world. What fascinated me wasn’t where I was going, but how differently people could experience the exact same 24 hours.
That’s what led me to design.
Different cultures, communities, and perspectives all have their own ways of communicating, connecting, and making sense of the world. Design gave me a way to explore those differences and create bridges between them.
Today, that’s the work I’m drawn to.
Whether it’s an exhibit, consumer brand, or digital product, I’m most interested in the people behind it. The stories, behaviors, and shared experiences that turn a group of users into a community.
Because great design isn’t just about usability.
It’s about helping people feel seen, understood, and connected to something bigger than themselves.